Monthly Archives: February 2016

Our SEO process.

1. Discovery
We discover brand opportunities by combining business goals with search engine marketing. We gain insights by combing through your website with various audits. Discover mode beings after we form a partnership. We start understanding your branding information, opportunities and challenges. We drive an Internet-deep and site-wide auditing analysis to create baselines, which entails:
● SEO Audit – keyword research, on-page, off-page.
● Velocity Audit – website’s content creation, optimization, analysis.
● Technical Audit – website’s site architecture, structure, speed.
● Social Audit – Facebook, Twitter, Instagram, LinkedIn.
● Competitors Audit – industry leaders, gap analysis.
● UX Audit – website’s visuals, layout, user experience, usability, navigation.

2. Strategize
Our inbound marketers will mine through current analytics, listen to social channels and analyze quantitative data to form our strategies. To roll out a successful SEO strategy, you must combine the arts and sciences of various disciplines – digital strategy, social media, content strategy and public relations. Formulating a strategy that is holistically centered around these disciplines will allow your business to take control of the entire digital lifecycle. The Rank Squad will gather critical information about the current state of your website’s performance. After the information is gathered, we develop strategies and execute – we use these baselines to create an innovative, technical and creative action plan. The strategies will focus on: outreach to influencers, optimizing the website’s code and creating a content marketing road map that will be published across multiple channels. The action plan will prioritize and define values, resources and timelines in both on-site and off-site platforms.

3. Optimize
With a cross-channel approach we extends beyond on-page and content ideation, by venturing off-page to strengthen backlinks and network profile. In the optimization stage, we start the implementation process using best-practices to improve rankings. After auditing, we make on-page and site-wide modifications. We go page by page and make the necessary technical backend changes, which includes: indexation, improving PageSpeed, meta descriptions, title tags, schema,, site architecture, navigation, breadcrumbs, robots.txt, sitemap and other necessary adjustments.
We then turn our attention to the creative and content side of things (the front-end). The front-end is optimized through: keyword placements, internal linking, content length, headings, relevant terms, social share buttons, alt-text multimedia and outbound links. We publish and submit content on multiple platforms and ensure that is aligned with the overall SEO goals.

We setup analytics and tracking tools that help us gather, sort and process relevant information. This helps us establish points of references to track vital metrics over time to assess efficacy of the campaigns. We monitor and measure SEO performance and evaluate the progress by investigating various sets of information in comparison with industry trends.

4. Reporting
We create tailored reports which will showcase user segments and performance progress of the marketing campaign. We will focus on the conversion rates.

We analyze KPIs, individual keyword performance progress and keep refining tactics to improve rankings. In this phase, there is a test and measure process where vital data will be combed through to help guide the future course of action to improve rankings. The end goal of any SEO campaign is to always rank on the first page of Google, Bing or Yahoo for valuable keywords and improve conversion rates. The reporting mechanism we have in place will emphasize improvements and what the next course of actions should be – our recommendations are always supported by data.

Despite widespread claims by some SEO agencies, a first page ranking can never be guaranteed – SEO specialists are working in an environment where a lot of information is not disclosed by search engines. We can only guarantee that we will make every effort to make calculated and smart decisions that will improve your SEO campaign. The Rank Squad has an impressive track record of making the right decisions for their clients through various techniques that add value to their search engine marketing (SEM) campaign.

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Timeline of Google’s search engine updates.

Google – Google was founded in September 1998. Google put great emphasis on backlinks, while other search engines looked at how many times the keyword appeared on the page. Google currently has over 72% of the search engine market share.

Bing – Microsoft rolled out MSN search in 1998. It had aggregated search results and displayed them. Going through various re-branding phases, Bing was created in 2009. Bing has over 10% of the market share.

Yahoo – Yahoo was founded in 1994 by Stanford University students, Jerry Yang and David Filo. The Yahoo’s database were categorized and sub-categorized. Currently, Yahoo occupies just under 8% of the search engine market share.

Timeline of Google’s Search Engine Updates

Google is the most popular search engine in the world. About three-quarters of the world uses Google as their primary search engine to get their information. Google’s scope enables them to have a great impact on the rest of the search engine market – with many other search engines following their lead. While many people view Google as being extremely secretive, they do have some open book policies in place to let the world know what they are doing – this is known as Google updates.

Google updates are released whenever Google makes a change to their algorithm to improve the quality of search results for their users. Oftentimes, these changes are minor and have minimal impact. However, the major changes usually have considerable consequences on rankings factors. We have assembled some of the biggest updates that Google has released below.

PANDA UPDATE – February 2011
The Panda update was designed to readjust the ranking landscape. The algorithmic update was meant to elevate the status of high-quality websites and downgrade lower-quality ones. This had major consequences as valuable content-producing websites such as social media platforms and news websites were given a major boost in rankings. Panda eventually became an algorithmic framework where several updates were applied to on a regular basis at first, with updates become less frequent later on.

Google Penguin was rolled out to penalize websites who were using black-hat tactics to trick Google’s system into giving them positive ranking points – these websites were deliberately trying to deceive search engines by acquiring low-value links from black-hat techniques, such as link networks. The end-goal of Panda was to crackdown on websites who used manipulative practices that prevented users from finding authentic information.

The Google Hummingbird update prioritized speed and accuracy. This update was meant to take a more holistic look at the keywords and their context, instead of focusing on just matching the keyword to the search query. In a nutshell, Google Hummingbird focused on the conversation surrounding the keyword and not the actual keyword. This allowed Google to provide more relevant search results.

The Google Pigeon update was focused on giving preference to local rankings. Google tried to ensure that the location you were searching from was a major ranking factor. By using geo-location, searchers were able to get more relevant and accurate local search results. This ranking shift was also applied to Google Maps, which were now being prominently displayed in search results. If searchers were searching for specific products or services, Google Maps would show the businesses proximity to the user.

Being a mobile-ready website is an important ranking factor in Google’s algorithm. This was made very clear by Google’s Mobile-Friendly update, which was released in response to the shifting behaviour of users. The explosion of smartphones has realigned many industries, including how users search. More than half of today’s Web users use their smartphones to browse the Internet – a mobile friendly website will improve your ranking profile.

The RankBrain update showcased where Google’s search engine technology trend is headed. The RankBrain is the code name that Google has given to their highly-innovative artificial intelligence (AI) machine that can learn user’s behaviours on the fly and apply this information to rankings. This self-learning system can acquire knowledge on it’s own without human intervention, such as learning to associate different keywords and key phrases with one another. The RankBrain is believed to be a part of the Hummingbird algorithm and helps sort through search engine results pages (SERPs) to provide more accurate and relevant results.

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Giving you the best chance to rank well on search engines.

Every search engine operates differently and are independent of one another. They do not share their algorithms with one another and there is no collusion on this front. They take great pains and go to great lengths to guard their algorithms from outsiders. It is critical to know that just because keywords rank highly on one search engine, it does not mean they will on others. This is why when we strategize, deliver and optimize, we focus our energies on the biggest search engines, such as Google, Bing and Yahoo.

Based on what device you are using or where you are located, SERPs (search engine results pages) can differentiate greatly. With the explosion of mobile devices, search engines have responded and adjusted their algorithms to represent this massive shift in consumer behaviour. Algorithms are search engine formulas that turn your questions/search queries into answers. Google, Bing and Yahoo are always trying to improve their answering abilities. Search engines want to give you the most relevant and pertinent search results. That is why when you’re searching from your mobile, it will most likely produce much different results than when you’re using your desktop in your office. Different devices also can produce different results. Logged-in Android users, for example, will have personalized results that are tailored to their past searching patterns. Search engines are always getting smarter.

To break-through and stand-out on the Web, you need a creative-minded and technically-proficient team. We understand the evolving and changing factors of the SEO world. We will internalize and externalize your business objectives and ensure they are synchronous with search engines. We will form a comprehensive program that is tailor-made and meant to optimize your online presence in a targeted, calculated way. SEO is comprised of various expertise.

The Rank Squad is a Toronto-based search engine marketing company that keeps up-to-date with the latest technological and technical shifts of search engine optimization. In a constant state of flux, our SEO specialists constantly reevaluate strategies to convert in-market prospects and turn them to delighted customers. We start with a site-wide audit and introduce a comprehensive, strategic road-map that results in qualified traffic and incredible search-engine improvements (page 1 rankings).

◌ Start strategizing. We kick into full-gear with a site-wide audit that explores the nitty-gritty to examine challenges and opportunities, such as examining your website architecture/structure and start keyword research.
◌ Start synergizing. We deeply-examine all on-page elements and leave behind no loose ends and ensure they are running at optimal levels. We bring all your internal on-page SEO components up to par.
◌ Start outreaching. We comprehensively examine your current backlink profile, social media marketing and content marketing strategy. We aim to improve the authority and credibility by expanding reach across niche-specific networks and social channels. We build connections by driving credibility and qualified traffic.

Even global brands cannot afford to sit on the sidelines when it comes to search engine optimization. Many large organizations have bolstered their prospects and expanded into new markets by utilizing SEO for their web properties. Despite the obvious gaps that exist between large and small businesses in reality, SEO can become the great equalizer. Smaller businesses can make incredible leaps in the digital world by bolstering their online visibility by outsmarting and often outranking bigger companies. Rank improvement in strategic keywords in search engines will result in qualified referrals and leads. A strong online presence is ranking well on page 1 of Google and Bing, as most users do not venture beyond the first page. Many rightfully turn to SEO companies to help them get over the hurdle.

However, there are too many SEO agencies who do not take your special case into consideration and sell you pre-planned packages. They do not look to enrich your SEO campaign without strategic or creative planning. While others provide short-term boosts that give you minor improvements without any sustainable growths. The Rank Squad provides you with the right recipe for growth rates over the right time period that will generate qualified leads and organic traffic. We will set you apart from your competitors by enhancing your standing in the eyes of search engines through trust and authenticity.

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Why your online reputation matters.

Studies have shown that online reviews influence 9 out of 10 customers when they are making a decision to buy a product or service. Our online reputation management services helps you take ownership of your digital profile and helps influence the narrative before it goes viral. We solve reputation problems before they materialize – we proactively counter negative press and safeguard a positive online image.

In a pre-Internet era, news would unfold at a slow pace. Organizations could often take their time to respond to developments before the news began to marinate into the public psyche. Organizations could go to the drawing board and strategize before determining what is the best course of action to take to counter negative press – they had ample time before deciding on a structured response. The speed at which information can travel in the digital age means that this is no longer possible.

In today’s world, businesses no longer have the luxury to sit back and watch as harmful narratives takes shape. They have to be on the front lines, be proactive and respond quickly. Information now flows freely and can be accessed by customers in real-time. The rapid developments of different media channels, has allowed customers to air their grievances instantly – that is accessible by people worldwide. Reality is, if you blink, you may miss what was just said about your organization.

Communities are constantly being formed online. People converse online and they leverage social networks to exchange information with one another. People feel connected to virtual communities, where like-minded individuals build meaningful relationships that span across geographic and cultural divides. While they may remain largely anonymous to one another, people are reaching out to one another and giving advice and suggestions on community forums, blogs and social media.

Studies have shown that people online tend to trust each other’s experiences – in online communities this resonates strongly because they are seen as sincere, helpful and informative. Online communities are exponentially growing as they are becoming more interconnected than ever before. This phenomenon is known as consumer-generated media (CGM). CGMs are important to users because they associate a great deal of trust and authenticity to these virtual circles.

With the explosion of mobile technologies, it is easier than ever before for people to leave their digital footprint on platforms such as Google Local, Yelp and other review apps. This trend is expanding immensely and according to a number of consumer based studies – more than half of Internet users surveyed have left at least one review. The reputation of your organization is at stake – before things spiral out of control, you need a proactive Online Reputation Management Agency that will help shape your online image.

What is Online Reputation Management? Online reputation management (ORM) is the practice of shaping or influencing public perception of a person or business on the Internet. It is about reinforcing your brand’s good standing and credibility and countering negative content that is circulating online.

We proactively counter negative press and safeguard a positive online image

During this stage, we conduct a thorough investigation by searching the Internet about what is being said about your business – both the positive and negative.

When there is negative content on the Internet about your business, we communicate directly with customers on your behalf. We uncover the underlying service issues and improve operations.

The Internet presents a huge reputation risk as it allows consumers and competitors to openly express their views about your business. We proactively monitor and detect any negative content about your brand.

We convert customers into brand advocates by improving service experience and promoting communication across social channels.

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How does online reputation management work?

In a networked and transparent age, what others think about you is becoming more important and visible than ever before. One highly ranked negative review or comment can undermine your bottom line. As the old adage goes, a lifetime’s work can unravel in a single second. – this is especially true on the Internet as the power has shifted from brands to customers. We help protect your online image, repair damaging information and drive revenue.

The Web has changed all of our lives and has brought us closer together. The open digital ecosystem has allowed us to freely exchange and share information with one another. This democratizing effect has made the world smaller and given us a voice. However, there are downsides to this phenomenon. We can be smeared by the same liberating forces of the Web. The Rank Squad repairs your online image if you have been on the receiving end of libelous claims – whether they are of a personal or professional nature. If there is information out there that you do not want others to see, we will help take it down or demote its position on Google. A brand’s online reputation is an important part of your overall marketing strategy and we will help grow, manage and protect it.

Online reputation management fuses various marketing elements, such as public relations and search engine optimization (SEO). As a business owner, you want positive reviews and articles to be front and center. In contrast, if negative reviews and articles were featured, it will negatively impact your business. In today’s world, search engines like Google give high authority to review based websites, such as Google Local, Yelp etc. Regardless of the nature of your business, these reviews are typically visible on the first page of Google. The goal of online reputation management is to highlight the positives and suppress the negatives. The outcome on an online reputation management campaign is to have your brand associated with positive customer experiences.

While online reputation management is multidimensional and multifaceted, it is made up of three stages. The three stages of online reputation management are: (1) monitoring the content; (2) listening and analyzing to what is being said about your brand; and (3) influencing online perception by leveraging different social channels that helps serve the interest of your company and the public.

Our advocacy based online reputation management program includes:
● We strategically increase the visibility of positive search engine results, and in turn, reduce the rankings of negative press. We push down negative press in search queries.
● We publish positive and honest public relations (PR) materials that truthfully reflect your brand to your audience.
● We utilize search engine optimization (SEO) techniques to downgrade negative search engine results on Google, Bing and Yahoo.
● We safeguard the integrity of your brand through time tested strategies that will protect you from future attempts of defamation.
● We will help you leverage the power of the Web to help grow your business in a digital world that embraces accountability and transparency.
● We repair your online reputation by burying negative and misleading reviews, articles and comments on search engines.

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The three components of online reputation management.

Public Relations

If there is a false narrative that is emerging about your brand online, it can result in missed opportunities. We proactively counter the damaging information that has tarnished your online image by repairing or discrediting them. Our online reputation management campaign focuses on ethical marketing, genuine customer experiences and a strong online search profile.
◍ Investigate negative reviews and resolve outstanding service issues.
◍ Research the credibility of negative reviews and request the removal of ones that defamatory.
◍ Encourage customers to provide feedback on their experiences.

Search Engine Optimization

Search engine optimization is an integral component of any successful online reputation management campaign. Reviews about your brand, both negative and positive, will often appear on the first page of search engines, such as Google. Search engine marketers will push up the positive reviews about your brand and push down the negative ones.
◍ We will manipulate which content shows up on the first page of Google, Bing and Yahoo.
◍ We will strengthen positive content with SEO juice.
◍ We will work on both on-page and off-page SEO to defend your brand reputation.

Content Marketing

Companies are so busy performing their day-to-day operations that they often miss out on what has been said about them online. While you focus on core competencies, The Rank Squad will take proactive steps in managing your online reputation. We incorporate various facets of content marketing to ensure that your online content is aligned with your organizational objectives.
◍ We are notified of any mentions of your brand on the Web and will investigate the nature of it.
◍ We will promptly follow up on any negative press and resolve it in a timely manner.
◍ We will also promptly respond to and boost positive press to ensure they overwhelm the negative.

Millions of new content is created on a daily basis, such as blog posts, videos and social media updates – search engines are constantly indexing new items on an hourly basis. For this reason, reputation monitoring is crucial for a business in safeguarding their online image. The Rank Squad will keep track of any time your brand is mentioned, whether it is in a blog post, an article or on social media – we keep a 360 degree holistic view.

We will remain engaged with your audience by analyzing the reliability and emotions of what is being said about your brand. Monitoring serves the important function of distinguishing between defamatory claims and identifying genuine customer concerns. We manage, monitor and report custom sentiment across various social platforms. With due diligence, we can offset any potential damage before it spreads like wildfire. Communication
Communication is the crucial step that allows you to hear what’s going on and allows you to join the conversation. Customers are now in charge as they determine which communication channels they will use. Companies that want to successfully adapt to changing conditions must engage with their customers using these social channels or risk to lose business.

While communicating with your customers, we will share what we have learned about their experiences, expectations and concerns. This information will be used to make improvements to products and services. We will bridge the communication gap that exists between you and your clients – we will always give you the truth about their perspective.

It is imperative that companies use social media to manage negative press in a timely fashion. Social media allows you to engage in meaningful conversations with customers and control the discourse. This enables us to differentiate between legitimate grievances and defamatory campaigns.

It is not beneficial to remain on the sidelines or remain silent while a negative conversation takes shape. It is important to be proactive and take control of the situation – let your customers know you care and want to address their concerns. The Rank Squad will leverage social networks to help make inroads with your audience, solve the problem and leave customers with an overall positive experience. As brand advocates, we will actively engage in blog posts, social media platforms, consumer review websites, competitors websites, community forums and press releases.

Why we are difference-makers

We locate the sources of negative content about your company that are circulating online and create an aggressive crisis management plan – react quickly, choose the right channel to communicate, respond constructively and commit to solving the problem. We will always ensure our responses are genuine and transparent. Once the issue has been resolved, we will ask for the negative content to be removed. We will try to influence and counter any further negative narratives from taking place. Any negative content that remains will be pushed down in search results as we will send strong signals to Google, Bing and Yahoo that the content is outdated and resolved. If there is any defamatory or malicious content we will request that the content be removed by search engines or review platforms. Once the negative content has been successfully removed, we do not remain passive – we inject a fresh stream of positive content about your company. We will continue to publish positive content until they dominate the first pages of search engines such as Google, Bing and Yahoo.

We Are Professional.
As a business owner, when you see negative content about company, your first reaction is to respond defensively. This response is usually very emotional and it is often perceived as negative. This is counterproductive as you need an effective game plan to address the concerns in a professional manner.
As experienced online reputation managers, we quickly roll out an effective strategy to respond to your critics. We always take the high road and remain professional under all circumstances. We open communication lines with your critics – we remain open-minded, listen to the concerns and come to a mutual resolution. Through this strategy, we reverse the negative into positive.

We Are Proactive.
With the introduction of social media, companies are now on the front-lines of customer relations. They can leverage social media to their advantage or risk losing ground to their competitors. Social media allows real time information to flow freely and openly. Negative information can spread and become viral as people can retweet and share information easily with one another.
We are actively on the frontlines – we will monitor social networks and keep you engaged by providing the right response at the right time. We take into account the customer’s perspective and craft a response around their viewpoint. The Rank Squad will always ensure that we uphold your business values during this process.

We Are Leaders.
There will always be conversations surrounding your company. As a business owner, you should always be interested in what is being said about your brand. The Rank Squad will keep you informed by keeping track of these conversations – we ensure that we are responsive when the conversations takes on a negative tone and reinforce positive behaviour.

If you remain silent or respond emotionally, you can escalate the negative situation and potentially damage the reputation of your brand. The Rank Squad does not shy away from what is being said. We encourage open dialogue and keep the buzz about your brand going.

Monitor ⇒ Repair ⇒  Build ⇒ Protect

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We grow, manage and protect the online reputations of brands.

While information travels fast on the Internet, bad news always seems to travel faster. When companies receive a bad review or comment, they are often puzzled on how to respond. A negative comment that is highly visible on search engines can negatively impact a company’s revenue. Online reputation management can help protect the integrity and bottom line of your brand.

A negative reviews stands out – a visible, negative and persuasive comment can cause serious setbacks. When a negative comment is posted, businesses start questioning the reasons behind such posts. They often attribute the negative comments to an emotional or misunderstood customer, a disgruntled employee or rogue competitor. Regardless of the source, the impact of bad news cannot be ignored on open and accessible social networks. The reasons why people turn to online platforms is to air out their grievances, want their problems remedied and to warn others of the drawbacks of doing business with your company. Social networks have empowered the customer and resulted in a power shift from brands to customers. For this reason, social networks remain the strongest way to express discontent – customers can use them to bring bad news about your company.

On the other hand, there are customers who also advocate on behalf of your company. Brand evangelist share their great experiences about your products and services in online communities and actively promote your brand. They detail their experiences through numerous online posts and try to bring together like-minded customers to share their findings. We find brand-based all over the internet. For example, there are numerous communities based around Apple products such as the iPhone. These communities are used to exchange information by providing feedback between members. Brand evangelists are characterized by their loyalty and enthusiasm and add great value to marketing and branding efforts. They are there to spread the good news about your company.

As online reputation managers, The Rank Squad will increase the visibility by pushing-up the “good news” and pushing-down the “bad news” on search engines. Our online reputation managers, in essence, become evangelists for your brand by highlighting the good and devaluing the bad.

  • We leverage various tactical strategies that will help influence the narrative about your brand.
    ● We will submit legal take downs if you or your company have been libeled.
    ● We will gain the upper-hand in search engine rankings through smart and efficient SEO strategies.

Reputation Building
If there is a false narrative that is emerging about your brand online, it can result in missed opportunities. We proactively counter the damaging information that has tarnished your brand name by neutralizing and remedying it. We go the extra mile by highlighting and promoting the positive information.

  • We will help resolve outstanding negative comments by reaching out and learning.
    ● We will reverse and improve bad ratings and reviews.
    ● We will demand that slanderous comments are removed.

Online reputation management is ineffective without search engine optimization (SEO) – SEO is crucial tool for repairing reputation. The Rank Squad’s search engine marketers will supercharge the positive content about your brand in search engines in an attempt to bury the negative content. When users are searching keywords related to your brand they will be exposed to positive information about your business.

  • We will replace the negative content with positive stories on the first pages of Google, Bing and Yahoo.
    ● We will boost featured content items, such as press releases, and ensure they are strongly associated with your brand on search engines.
    ● We will build a strong link network within your niche to help solidify your status in the marketplace.

As a stakeholder, you must proactively be engaged on social networks to see what others are saying about your business. People can easily share information on various platforms, such as blogs, forums and podcasts. Whether you are aware of it or not, conversations are constantly taking place and it is important to be cognizant of these dialogues. The endless nature of the Internet combined with how fast information travels in a virtual world presents great difficulties in monitoring all the conversations. To really gain an understanding of everything that is being said, you need an online reputation management firm that will put the right people and systems in place to ensure that every time your brand is mentioned, you will know about it. We are immediately alerted every time your brand is mentioned and have the capabilities to scrape and gather this information across multiple platforms. We analyze the incoming data and craft strategies on the fly that will ensure that your vested interests are represented in these conversations. We go beyond just tracking what is being said about your brand, we also keep track of what is being said your competitors and industry as a whole – we see what is trending.

Companies are so busy performing their day-to-day operations that they often don’t have time to keep track of what is being said about them. This is why most companies outsource their online reputation management needs to a reputable firm like The Rank Squad. Our online reputation specialists will advocate on your behalf and manage your digital profile. Our online reputation specialists are always one step ahead of the game – we intelligently and aggressively advocate before things escalate and spiral out of control.

The algorithms of search engines are constantly being updated by Google, Bing and Yahoo – they are dynamic and always changing. The Rank Squad understands these changes and the factors that go into search engine rankings process. We leverage search engine optimization to ensure that positive content ends up on the first pages of Google, Bing and Yahoo. We protect the integrity of your digital image by using a variety of tools and resources to effectively counteract any negative future content.

People rely on search engines to provide the right information – it is often the first place people go to find what they are looking for. When people type in your brand or personal name, what search engine results will show up? The results that show up on the first page are crucial to your brand’s online image. This is because people have great confidence in search engines ability to give them the right information and they believe that if negative content is displayed on the first page that you are not trustworthy.

The Rank Squad believes that the best face of your company should be visible on the first pages of search engines and negative information should never supersede the positive. For this reason, we will bury negative content and ensure that it does not define who you are as a company.

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Why do you need online reputation management.

The Web is an environment where information is freely exchanged. This allows people to extend a helping hand and exchange their experiences with one another in an open environment. While most consumers provide their honest assessments about their experiences, there is a vocal minority who go far and beyond and aim to hurt the image of your brand. They leave behind digital footprint that aims to undermine the integrity of your business. For many, this is an act of deliberate sabotage and owners feel that their business is under attack by some rogue and malicious forces. Business owners want the negative data suppressed because it cuts into their respective bottom line and undermines all the things they are doing right.

With reputation being more important ever, these types of attacks have a long lasting effect on businesses or individuals. The negative comments do not disappear on their own and need to be addressed before they spiral out of control. You must determine who is behind these negative campaigns – many business owners suspect competitors, former employees who left on bad terms or someone who is unhappy with your customer service, In most cases, regardless of the motive or source, these malicious comments are very high ranked on search engine result pages (SERPs). This is because review websites or online communities rank very highly with search engines like Google, Bing and Yahoo – they value what people have to say.

Google, Bing and Yahoo’s algorithms gives preference to review based websites and online communities because they are based on people’s experiences. The high ranking nature of these review websites places them at the top of search results when people search your brand. These are the first impression that prospective consumers get about your company. If they read a negative review, it will be hard to win them over after this. While it is easy to compare the front page of a newspaper with the first page of Google, they are not similar – it is far more damaging to be on the first page of Google. This is because search engines do not change their information on a daily basis and their audience is so much broader and runs beyond the limited geographic lines of newspapers.

Businesses that thrive in the new economy understand that their reputation is accessible by anyone, anywhere and anytime. In a business-to-business environment, companies that want to establish long lasting relationships do the majority of their homework and research online. They try to answer important questions like – is this company the best fit for us? Will they be a dependable partner in the short and long run? The information they find online can be the difference between closing a deal or losing one. This is because a good reputation displays trust and confidence, while a bad reputation leads to distrust.

In the age of social networks, malicious rumors and the dissemination of disinformation can spread like wildfire. The scalability and shareability of social media allows for information to quickly find its way to the public. Businesses are often blindsided by the quick spread of negative news. The inability to react quickly can result in permanent damage. The Rank Squad will develop and execute a game plan that is both preventative and prescriptive in nature. We prevent the bad news from outpacing your capacity to deal with it and execute smart action plans. We bring time tested solutions that will ensure that you are one step ahead as we carefully craft a desirable online image of your brand. We can help manipulate search engine results to showcase the strong points of your brand and bury the negative points.

We build, develop and manage your brand’s online profile.


We Help Tell Your Side of the Story
We counter and neutralize negative campaigns by showcasing and highlighting positive content about your business.

In an information-savvy age, consumers have been empowered. They have a wide array of tools and resources at their disposal that allows them to make educated and smart decisions. Consumers are predisposed to venture online and search various social platforms, to read consumer-generated media (CGMs) about different products and/or services. Social networks also help create an environment where no single entity, whether it is a business or individual, can control the narrative. In the past, the conversation was controlled by businesses who only shared their side of their story. It was seen as one-sided, biased and unrepresentative of all parties. CGMs have triggered a paradigm shift by putting the power back into the hands of the consumers, who provide different perspectives and first hand experiences. Just because the pendulum has swung, it does not mean that businesses should sit on the sidelines – it is time to join the game and help change the scorecard.

Despite our incredible technological advances in the past decade, especially with the advent of social media and improved Internet speeds, word of mouth is still the most persuasive and authentic form of marketing. Social media is essentially word of mouth marketing, on a much larger scale, in the digital age. On social media, people talk about how they feel, their emotions and their experiences. In essence, social media is not a new concept – we just now have the technological means to voice our experiences to a larger audience.

Word of mouth marketing is still the most valuable and persuasive form of marketing. Regardless of where technology goes, word of mouth marketing will always have a powerful influence on businesses. Social media are virtual places where real people share their experiences, organically and openly. People place a high level of trust into these social networks. Google and other search engine giants understand this – that is why they rank social platforms high on search results. In a nutshell, consumers trust each other and this translates into the top results on search engines.

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Why a website should be about all about giving the user a great experience.

We are brand biographers and visual storytellers – we craft exciting and memorable digital experiences with pixel-perfect layouts, stylish typefaces and immersive designs that captivates your audience.

We prioritize the digital experience of the users – it is the axis on which all strategy, creativity and technology revolves around. We craft tailor made websites that will have a natural gravitational pull for your audience, where users are drawn in and engaged. With an inside-out philosophy, we help tell the world your story so that you can gain emotional equity of your users. On both stylistic and functional levels, we deliver a website design that will bring your vision to life. The Rank Squad is where user centric web design meets superb front-end and back-end development  – we combine form and function.

In an increasingly curated world, we gravitate towards aesthetics. They leave a lasting impression and must be geared to the personal feelings of the user. In an age of individualism and realism, your story must magically connect to the story of your user. Both your stories are meant to converge and should highlight and parallel shared experiences The stakes are high for your business and experiences must be presented in a realistic and immersive fashion. This means that the right images, coloring schemes and visual design must be crafted together to form coherence. This can bridge the gap between two strangers, the user and your brand.

The most critical element of a web design is to tell your story without words. Visual content allows you to contribute to the desired image of your brand in a manner that is visually appealing to the user. It showcases the right message at the right time that makes your brand trustworthy and authentic. The best way to utilize visual content is the master the art of persuasion and the science of emotion, with your audience. We combine visual content and copywriting, so that the total experience of your company will resonate with both prospects and customers. Authenticity attracts and we know how to create visuals that will influence the ongoing conversation with your audience. Visuals are powerful – their placement, message and presence should be immediately felt by the end user. The Rank Squad will ensure the end user will connect to your visual story,

We create next generation and interactive designs that are meant to excite your users and bolster your web presence.

We modify and update the content of your website to keep your audience engaged with fresh content and eye catching graphics.

With premier front-end and back-end developers, every line of code has been meticulously blueprinted. We are code-minimalists.

We provide great service, tailor made solutions and quick response times to ensure you always receive an unmatched level of support.

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What is a responsive web design and why it’s important.

A responsive should not only be mobile friendly – it should be scalable in design to various platforms and naturally adapt to the user’s needs. Users want the right information and content without having to navigate too far. That is why the primary goal of a responsive web design is to always have a content first approach. All of our web designs are structured around the information architecture of your content. Every design element is carefully crafted so that it can enhance and refine your content. With polished typography and an easy to navigate interface, we want to ensure readability so that the user gets the most out of their experience.
UX Design
Our craftsmanship is not only evident in our customized designs, it is also clear in the user-experiences (UX) that we create. We aim to inspire your audience by showcasing your content and ensuring that the audience is being given what they are looking – with high resolution images, clear and crisp fonts, and exciting animations. The Rank Squad specializes in interactive and innovative work, we want to ensure that the end user’s time spent on your website is memorable and meaningful. Our UX designs are simple and elegant so that the user is fully immersed in the experience but not overwhelmed. We give users what they are looking for without having to make them work for it.

UI Design
We mold and craft every interface to fit your website stylistically and functionally. We make sure that we capture your branding culture and also project the image that best suits your company. We believe in modernizing the user interface (UI) that will give you an edge and will differentiate you from your competitors. The visual design, information architecture, and structuring is geared to improving the user experience at all levels of interaction with your website.

Cross-Browser Compatible
We ensure that your website functions at optimal levels in various environments. The website is tested for compatibility on Microsoft Explorer, Google Chrome, Mozilla Firefox and Opera. We test across different platforms for speed and scale to ensure that your website will be optimal in all circumstances. With a bottom up philosophy, we ensure that your single most important digital property is always running flawlessly.

Every web design that comes out of lab is optimized for mobile. Over 50% of today’s users use their smartphones or mobile devices to browse the internet. Your brand is at a huge disadvantage if your website’s navigation, content and menus are not converted for a mobile environment. We create clean and functional mobile experiences for users.

Do you need us to integrate specific functionalities and modules, such as social media, PayPal, Google Maps, newsletters, into your website? We can help roll out modules to strengthen your website’s capabilities.

Social Media
We can incorporate shareable social media buttons, such as Tweets and Likes into your website. In addition, we can create real time streams from powerful social media channels like Facebook, Twitter, LinkedIn and Google+.

Newsletters: Want to increase subscribers? We can integrate a newsletter functionality that will allow you to capture critical information. Email marketing lists are a great way to increase your reach and strengthen your relationships with your customers. .

Google Maps
Google Maps is the easiest way for your customers to locate your office(s). Google’s powerful system allows you to integrate their feature-rich Google Maps functionalities on your website.

Pixel-perfect layouts, stylish typefaces and immersive designs that captivates your audience.

We’re Accommodating
Before we provide solutions, we listen to what you want. We are approachable and avoid technical jargon that makes you feel intimated. Working together, we believe we can create a dynamic website that is simple to navigate and visually appealing.

We’re Multifaceted.
We are a full service agency. All of our designers, programmers and marketers swim up the same stream. From coding to UI design to search engine marketing, we approach each project from a holistic and multidisciplinary vantage point.

We’re Creative.
We develop compelling front end designs and robust back-end code. We combine form and function by creating exciting digital experiences and unique visual identities that are pleasing to the eyes and connect brands to the hearts of the consumers.

Posted by fidelityit