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Why do you need online reputation management.

The Web is an environment where information is freely exchanged. This allows people to extend a helping hand and exchange their experiences with one another in an open environment. While most consumers provide their honest assessments about their experiences, there is a vocal minority who go far and beyond and aim to hurt the image of your brand. They leave behind digital footprint that aims to undermine the integrity of your business. For many, this is an act of deliberate sabotage and owners feel that their business is under attack by some rogue and malicious forces. Business owners want the negative data suppressed because it cuts into their respective bottom line and undermines all the things they are doing right.

With reputation being more important ever, these types of attacks have a long lasting effect on businesses or individuals. The negative comments do not disappear on their own and need to be addressed before they spiral out of control. You must determine who is behind these negative campaigns – many business owners suspect competitors, former employees who left on bad terms or someone who is unhappy with your customer service, In most cases, regardless of the motive or source, these malicious comments are very high ranked on search engine result pages (SERPs). This is because review websites or online communities rank very highly with search engines like Google, Bing and Yahoo – they value what people have to say.

Google, Bing and Yahoo’s algorithms gives preference to review based websites and online communities because they are based on people’s experiences. The high ranking nature of these review websites places them at the top of search results when people search your brand. These are the first impression that prospective consumers get about your company. If they read a negative review, it will be hard to win them over after this. While it is easy to compare the front page of a newspaper with the first page of Google, they are not similar – it is far more damaging to be on the first page of Google. This is because search engines do not change their information on a daily basis and their audience is so much broader and runs beyond the limited geographic lines of newspapers.

Businesses that thrive in the new economy understand that their reputation is accessible by anyone, anywhere and anytime. In a business-to-business environment, companies that want to establish long lasting relationships do the majority of their homework and research online. They try to answer important questions like – is this company the best fit for us? Will they be a dependable partner in the short and long run? The information they find online can be the difference between closing a deal or losing one. This is because a good reputation displays trust and confidence, while a bad reputation leads to distrust.

In the age of social networks, malicious rumors and the dissemination of disinformation can spread like wildfire. The scalability and shareability of social media allows for information to quickly find its way to the public. Businesses are often blindsided by the quick spread of negative news. The inability to react quickly can result in permanent damage. The Rank Squad will develop and execute a game plan that is both preventative and prescriptive in nature. We prevent the bad news from outpacing your capacity to deal with it and execute smart action plans. We bring time tested solutions that will ensure that you are one step ahead as we carefully craft a desirable online image of your brand. We can help manipulate search engine results to showcase the strong points of your brand and bury the negative points.

We build, develop and manage your brand’s online profile.


We Help Tell Your Side of the Story
We counter and neutralize negative campaigns by showcasing and highlighting positive content about your business.

In an information-savvy age, consumers have been empowered. They have a wide array of tools and resources at their disposal that allows them to make educated and smart decisions. Consumers are predisposed to venture online and search various social platforms, to read consumer-generated media (CGMs) about different products and/or services. Social networks also help create an environment where no single entity, whether it is a business or individual, can control the narrative. In the past, the conversation was controlled by businesses who only shared their side of their story. It was seen as one-sided, biased and unrepresentative of all parties. CGMs have triggered a paradigm shift by putting the power back into the hands of the consumers, who provide different perspectives and first hand experiences. Just because the pendulum has swung, it does not mean that businesses should sit on the sidelines – it is time to join the game and help change the scorecard.

Despite our incredible technological advances in the past decade, especially with the advent of social media and improved Internet speeds, word of mouth is still the most persuasive and authentic form of marketing. Social media is essentially word of mouth marketing, on a much larger scale, in the digital age. On social media, people talk about how they feel, their emotions and their experiences. In essence, social media is not a new concept – we just now have the technological means to voice our experiences to a larger audience.

Word of mouth marketing is still the most valuable and persuasive form of marketing. Regardless of where technology goes, word of mouth marketing will always have a powerful influence on businesses. Social media are virtual places where real people share their experiences, organically and openly. People place a high level of trust into these social networks. Google and other search engine giants understand this – that is why they rank social platforms high on search results. In a nutshell, consumers trust each other and this translates into the top results on search engines.

Posted by fidelityit

Why a website should be about all about giving the user a great experience.

We are brand biographers and visual storytellers – we craft exciting and memorable digital experiences with pixel-perfect layouts, stylish typefaces and immersive designs that captivates your audience.

We prioritize the digital experience of the users – it is the axis on which all strategy, creativity and technology revolves around. We craft tailor made websites that will have a natural gravitational pull for your audience, where users are drawn in and engaged. With an inside-out philosophy, we help tell the world your story so that you can gain emotional equity of your users. On both stylistic and functional levels, we deliver a website design that will bring your vision to life. The Rank Squad is where user centric web design meets superb front-end and back-end development  – we combine form and function.

In an increasingly curated world, we gravitate towards aesthetics. They leave a lasting impression and must be geared to the personal feelings of the user. In an age of individualism and realism, your story must magically connect to the story of your user. Both your stories are meant to converge and should highlight and parallel shared experiences The stakes are high for your business and experiences must be presented in a realistic and immersive fashion. This means that the right images, coloring schemes and visual design must be crafted together to form coherence. This can bridge the gap between two strangers, the user and your brand.

The most critical element of a web design is to tell your story without words. Visual content allows you to contribute to the desired image of your brand in a manner that is visually appealing to the user. It showcases the right message at the right time that makes your brand trustworthy and authentic. The best way to utilize visual content is the master the art of persuasion and the science of emotion, with your audience. We combine visual content and copywriting, so that the total experience of your company will resonate with both prospects and customers. Authenticity attracts and we know how to create visuals that will influence the ongoing conversation with your audience. Visuals are powerful – their placement, message and presence should be immediately felt by the end user. The Rank Squad will ensure the end user will connect to your visual story,

We create next generation and interactive designs that are meant to excite your users and bolster your web presence.

We modify and update the content of your website to keep your audience engaged with fresh content and eye catching graphics.

With premier front-end and back-end developers, every line of code has been meticulously blueprinted. We are code-minimalists.

We provide great service, tailor made solutions and quick response times to ensure you always receive an unmatched level of support.

Posted by fidelityit

What is a responsive web design and why it’s important.

A responsive should not only be mobile friendly – it should be scalable in design to various platforms and naturally adapt to the user’s needs. Users want the right information and content without having to navigate too far. That is why the primary goal of a responsive web design is to always have a content first approach. All of our web designs are structured around the information architecture of your content. Every design element is carefully crafted so that it can enhance and refine your content. With polished typography and an easy to navigate interface, we want to ensure readability so that the user gets the most out of their experience.
UX Design
Our craftsmanship is not only evident in our customized designs, it is also clear in the user-experiences (UX) that we create. We aim to inspire your audience by showcasing your content and ensuring that the audience is being given what they are looking – with high resolution images, clear and crisp fonts, and exciting animations. The Rank Squad specializes in interactive and innovative work, we want to ensure that the end user’s time spent on your website is memorable and meaningful. Our UX designs are simple and elegant so that the user is fully immersed in the experience but not overwhelmed. We give users what they are looking for without having to make them work for it.

UI Design
We mold and craft every interface to fit your website stylistically and functionally. We make sure that we capture your branding culture and also project the image that best suits your company. We believe in modernizing the user interface (UI) that will give you an edge and will differentiate you from your competitors. The visual design, information architecture, and structuring is geared to improving the user experience at all levels of interaction with your website.

Cross-Browser Compatible
We ensure that your website functions at optimal levels in various environments. The website is tested for compatibility on Microsoft Explorer, Google Chrome, Mozilla Firefox and Opera. We test across different platforms for speed and scale to ensure that your website will be optimal in all circumstances. With a bottom up philosophy, we ensure that your single most important digital property is always running flawlessly.

Every web design that comes out of lab is optimized for mobile. Over 50% of today’s users use their smartphones or mobile devices to browse the internet. Your brand is at a huge disadvantage if your website’s navigation, content and menus are not converted for a mobile environment. We create clean and functional mobile experiences for users.

Do you need us to integrate specific functionalities and modules, such as social media, PayPal, Google Maps, newsletters, into your website? We can help roll out modules to strengthen your website’s capabilities.

Social Media
We can incorporate shareable social media buttons, such as Tweets and Likes into your website. In addition, we can create real time streams from powerful social media channels like Facebook, Twitter, LinkedIn and Google+.

Newsletters: Want to increase subscribers? We can integrate a newsletter functionality that will allow you to capture critical information. Email marketing lists are a great way to increase your reach and strengthen your relationships with your customers. .

Google Maps
Google Maps is the easiest way for your customers to locate your office(s). Google’s powerful system allows you to integrate their feature-rich Google Maps functionalities on your website.

Pixel-perfect layouts, stylish typefaces and immersive designs that captivates your audience.

We’re Accommodating
Before we provide solutions, we listen to what you want. We are approachable and avoid technical jargon that makes you feel intimated. Working together, we believe we can create a dynamic website that is simple to navigate and visually appealing.

We’re Multifaceted.
We are a full service agency. All of our designers, programmers and marketers swim up the same stream. From coding to UI design to search engine marketing, we approach each project from a holistic and multidisciplinary vantage point.

We’re Creative.
We develop compelling front end designs and robust back-end code. We combine form and function by creating exciting digital experiences and unique visual identities that are pleasing to the eyes and connect brands to the hearts of the consumers.

Posted by fidelityit