Creative Agency

How to connect with your audience with digital products.

In today’s fast-evolving digital world, your audience is in a state of transience. It is hard to keep people in one place as they shuttle across different platforms – change is the only constant. Consumers are leveraging the latest-and-greatest in order to keep ahead of the curve and gain the full-experience. What keeps people engaged to the experience is how fast it is, how well it works and the real-time gratification. In order to distinguish yourself from your competitors, your brand must be digitally disruptive in your niche and and you must make your audience feel like they are part of something special. Customers love memorable experiences and we help create the unforgettable.

Research
Listening is important. We learn about your goals, vision and what motivates you. We uncover key insights about the market, competition and opportunities.

Strategize
As we gather all of the pertinent information, we use these insights to guide our strategies. They form the basis for the blueprint moving forward.

Launch
The launch is an exciting time. It all comes together when we launch your digital product. We ensure that all benchmarks are met and no stones are left unturned.

Measure
Numbers tell us an important story. We focus on important KPIs to ensure that you are reaching important targets. We make necessary adjustments as we use real-time data.

Support
Support after a launch is often neglected. We provide post-launch support to ensure that you are getting the right ROI, even after a product has come to market.

 

Creative Thinkers and Digital Makers

We are a production studio that is passionate about moving the needle. As brand evangelists, we will spread your personality, voice and message to prospect-rich digital environments. We achieve this by creating a common-sense, values-based narrative that makes sense and connects with your audience. The starting point is to research, strategize and create interactive experiences that are immersive and captivate your audience. Our creative energies are geared to building beautiful digital experiences by utilizing cutting-edge technology that tries to solve problems. We are on the front-lines of your digital presentation.

We are not trying to change the world – we are just trying to change, revitalize and renew perceptions about your brand. The Rank Squad is a team of creative thinkers and digital makers. We design with today’s audience in mind and always stay fresh, so that the fast-changing world does not outpace you. We are digital enthusiasts who empower forward-thinking brands with powerful creative minds and data-driven technologies. We help launch and define new eras for brands who need to break out of their traditional modes by infusing a new vision. We bring breakthroughs. Whether you want to expand to gain new market shares, increase traffic or improve design, we have unique solutions that are tailor-made to your needs.

Branding is about building user experiences that are authentic and make an impact. We help deliver interactive solutions so that you can actively keep your audience engaged. We help shape an easy-to-understand narrative that can draw in the right in-market prospects and delight your customers. At every point and turn, we will help you create value so that your customers are engaged. We connect with users and put forward an understandable narrative that aligns with the mindset of customers and gives them the information that they need. The Rank Squad is a team of social listeners who always keep our ears open and listen to the grapevine. We want to enrich your communication lines by providing the right resources to an information-hungry audience. Our creative agency is able to share your perspectives and listen to the views of others. We solve communication problems in an articulate and intelligent manner, across all media platforms.

Plan
We supercharge your campaign by uniting your vision and our insights. We brainstorm and weigh different strategies by explore multichannel campaigns that will help increase conversions and qualified traffic through brand development.

Deliver
With the goal of converting in-market prospects, we deliver stylistic masterpieces that improve user experience while delivering your branding message to your target audience. We aim to delight prospects and consumers at every turn.

Optimize
After delivering your product, we are proactively engaged with your creative pipelines to ensure it’s at peak capacity. Beyond maintenance and management, we are funneling resources in R&D and ensuring KPIs are being met. We keep you ahead of the curve, even when you’re not looking.

The Buyer’s Journey

◆ Awareness Stage

The prospect familiarizes themselves with your brand. There is a seed being planted in the mind of the prospect of your ability to solve a potential problem.

◆ Learning Stage

The prospect detects the problem. They are looking for potential solutions and they have found your product/services.

◆ Comparing Stage

The prospect becomes more confident in their research. They look to compare the solutions that are out there.

◆ Buying Stage

The prospect converts into a customer when they decide to make a purchase

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The different types of traditional and print marketing.

While companies have shifted more towards digital marketing, the importance of traditional marketing still remains. We produce and manage marketing materials, such as print media, which is still widely effective in kick-starting creative campaigns. We combine traditional and digital marketing strategies to connect with new prospects and make inroads with emerging markets.

Flyer
Flyers are used to inform consumers by combining information and graphical elements to persuade your audience with a call-to-action. This is usually used for a one-time event such as sale or promotion. You can deliver a clear, simplified message and spice it up with eye-catching visuals. Flyers can guide your audience by providing specific information to help them take the next step.

Business Cards
Business cards are a vital part of any meeting. At the end or beginning of a face-to-face meeting, business cards should be exchanged. This is a transaction that will never go out of style. A business card will be the first impression someone has about your company. Business cards provide a glimpse into your company and is a starting point of contact that can potentially result in a long term business relationship.

Brochures
Brochures are an integral component of any print marketing campaign. They are short and succinct, which is a great opportunity to give user’s the right information about your services. Brochures allow customers to access information easily by allowing you to communicate only the most important points. We will design brochures that are visually appealing as well as informative. The information will be structured so that it is easy to navigate. We help build clean and modern brochures that help you get the right information across to the end user.

Proposals
The age of the internet has empowered today’s customers, by providing them with unlimited options, especially when it comes to choosing who they want to do business with. It is important to outline why they should choose your company – a proposal is the best way to win them over. A beautifully designed proposal – where all of the information, pricing and solutions are laid out – is the final step in winning their signature. It is the final and best chance to make a strong impression. A proposal should communicate that you are the best option.

Invoices
Invoices are often overlooked but are very important. A well-designed invoice should be clear, easily navigable and transmits an aura of professionalism. It is important when clients are paying you, they feel like satisfied about the overall experience. A professional invoice is the icing on the cake and is the last memory they have of your business so you want to make them a lasting impression.

Logo Design
Logos are on the frontline of your company’s overall brand identity. They are visually the focal point by by which consumers gain insights about your brand. The use of the right colours, typefaces and styling can establish your branding message. Logos, in a nutshell, provide essential information about your company. It is imperative to have a distinct and memorable logo, which transmits and sends the right signals to prospects to invest in your brand.

Posted by fidelityit