Content is the currency of the Internet.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the science of enhancing the code, content and architecture of a website to increase its visibility and ranking position in a search engine’s results. SEO is focused on strengthening a website’s online visibility for specified keywords in unpaid search engine results. Search engines are very sophisticated – they organize, consolidate and collect incredible amounts of data and publish their findings based on the search queries of users.

White-hat, Google-approved tactics

Search engines have revolutionized the way businesses think. Ranking high in search engines for competitive keywords can change the fortune of a business. A high ranking brings a steady stream of qualified leads and raw traffic.  If your business ranks first in a search query, it’s a game changer – your business has secured over one-third of user clicks. This is because as consumers and information seekers, we put a lot of trust in search engines like Google, Bing and Yahoo to help us find what we are looking for. Search engines have an authoritative role in our lives and we are constantly turning to them to get the right information. This paradigm shift in our behaviour represents the growing dependency we have on search engines. It has replaced word-of-mouth as the most persuasive form of marketing.


The content and code are the most accessible aspect of your website. As they are solely controlled by you, it is critical that your on-page factors are optimal. There are several on-page factors that need to be perfectly executed – from ensuring that your website is mobile-friendly (developmental-side) to making sure that relevant keywords are used (content-side).


Google, Bing and Yahoo recognize that publisher-controlled signals, which represent the on-page component, fails to give the whole picture. What others say about your brand, outside the confines of your website, is very important to the search engines. Off-page SEO is about building your online reputation and credibility by having trustworthy websites validate your business by referencing and referring you to their users.



Content is the bridge that connects on-page and off-page SEO and is the fuel that drives both profiles. Content is the best currency to build inbound links, website credibility and social media influence, all of which are critical off-page elements. Since content is controllable, it plays the biggest role in optimizing on-page factors and must be perfectly executed and structured.



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We combine the arts and sciences.



We use best-practices to improve rankings.



We analyze KPIs and keyword performances.


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