Listening is important. We learn about your goals, vision and what motivates you. We uncover key insights about the market, competition and opportunities.
As we gather all of the pertinent information, we use these insights to guide our strategies. They form the basis for the blueprint moving forward.
The launch is an exciting time. It all comes together when we launch your digital product. We ensure that all benchmarks are met and no stones are left unturned.
Numbers tell us an important story. We focus on important KPIs to ensure that you are reaching important targets. We make necessary adjustments as we use real-time data.
Support after a launch is often neglected. We provide post-launch support to ensure that you are getting the right ROI, even after a product has come to market.
Content is the currency of the Internet. Content serves three functions for your audience: it informs them, it entertains them and provides them with an opportunity. These are all very important reasons why content is the single most important feature of your inbound marketing strategy. It advocates on your behalf and has the ability to persuade prospects and customers alike through a unified, simple message.
We perform a qualitative analysis of your content that will uncover the gaps that exist in your story.
We deliver the right content at the right time and ensure you are meeting your customer at important checkpoints.
We repurpose your content. We distribute digital assets across diverse channels that will unify your branding message.
Content governance is a set of guidelines that determines the when, where, why and how of content publishing and creation.
We create, manage and safeguard content
Content marketing, at its core, is an effective outreach campaign. Content marketing is the means by which you introduce your brand to your intended audience and accelerates lead flow. An effective campaign is when you are able to tell your story. Your story should convey your mission and vision in a way that connects with your audience. We will diversify your lead generation through simple and authentic storytelling that leaves a memorable impression. Good stories stir up emotions and result in meaningful connections. With fine-tune and hone your story, and deliver it to the world.
We leverage content marketing to promote your brand image and build your online presence. A visitor is an opportunity for conversion, which could result in a sale or a subscription. But you cannot close a sale if you do not bring in traffic. We a constant inflow of traffic by leveraging the right content in the right channel as certain content has advantages in different mediums.
With so much content and information cluttering the web, it is very difficult to get someone’s attention. We help you stand out by helping you be different, persuasive and informative. We also use content marketing to increase your visibility in search engines (Google, Bing and Yahoo!) and give your audience what they want at different stages of the buyer’s journey.
We use content to transform visitors into brand evangelists, who are passionate about what you do and help spread the word about your company.
Researching and Planning
Aligning business objectives with content strategy.
Developing and Creating
Making content interesting and engaging.
Managing and Sustaining
We collect and manage all your content assets.
Evaluating and Rethinking
We evaluate and audit the true value of your content.
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