How does online reputation management work?

February 2, 2016 Posted by fidelityit In Online Reputation Management

In a networked and transparent age, what others think about you is becoming more important and visible than ever before. One highly ranked negative review or comment can undermine your bottom line. As the old adage goes, a lifetime’s work can unravel in a single second. – this is especially true on the Internet as the power has shifted from brands to customers. We help protect your online image, repair damaging information and drive revenue.

The Web has changed all of our lives and has brought us closer together. The open digital ecosystem has allowed us to freely exchange and share information with one another. This democratizing effect has made the world smaller and given us a voice. However, there are downsides to this phenomenon. We can be smeared by the same liberating forces of the Web. The Rank Squad repairs your online image if you have been on the receiving end of libelous claims – whether they are of a personal or professional nature. If there is information out there that you do not want others to see, we will help take it down or demote its position on Google. A brand’s online reputation is an important part of your overall marketing strategy and we will help grow, manage and protect it.

Online reputation management fuses various marketing elements, such as public relations and search engine optimization (SEO). As a business owner, you want positive reviews and articles to be front and center. In contrast, if negative reviews and articles were featured, it will negatively impact your business. In today’s world, search engines like Google give high authority to review based websites, such as Google Local, Yelp etc. Regardless of the nature of your business, these reviews are typically visible on the first page of Google. The goal of online reputation management is to highlight the positives and suppress the negatives. The outcome on an online reputation management campaign is to have your brand associated with positive customer experiences.

While online reputation management is multidimensional and multifaceted, it is made up of three stages. The three stages of online reputation management are: (1) monitoring the content; (2) listening and analyzing to what is being said about your brand; and (3) influencing online perception by leveraging different social channels that helps serve the interest of your company and the public.

Our advocacy based online reputation management program includes:
● We strategically increase the visibility of positive search engine results, and in turn, reduce the rankings of negative press. We push down negative press in search queries.
● We publish positive and honest public relations (PR) materials that truthfully reflect your brand to your audience.
● We utilize search engine optimization (SEO) techniques to downgrade negative search engine results on Google, Bing and Yahoo.
● We safeguard the integrity of your brand through time tested strategies that will protect you from future attempts of defamation.
● We will help you leverage the power of the Web to help grow your business in a digital world that embraces accountability and transparency.
● We repair your online reputation by burying negative and misleading reviews, articles and comments on search engines.