How to connect with your audience with digital products.

April 24, 2018 Posted by fidelityit In Creative Agency

In today’s fast-evolving digital world, your audience is in a state of transience. It is hard to keep people in one place as they shuttle across different platforms – change is the only constant. Consumers are leveraging the latest-and-greatest in order to keep ahead of the curve and gain the full-experience. What keeps people engaged to the experience is how fast it is, how well it works and the real-time gratification. In order to distinguish yourself from your competitors, your brand must be digitally disruptive in your niche and and you must make your audience feel like they are part of something special. Customers love memorable experiences and we help create the unforgettable.

Research
Listening is important. We learn about your goals, vision and what motivates you. We uncover key insights about the market, competition and opportunities.

Strategize
As we gather all of the pertinent information, we use these insights to guide our strategies. They form the basis for the blueprint moving forward.

Launch
The launch is an exciting time. It all comes together when we launch your digital product. We ensure that all benchmarks are met and no stones are left unturned.

Measure
Numbers tell us an important story. We focus on important KPIs to ensure that you are reaching important targets. We make necessary adjustments as we use real-time data.

Support
Support after a launch is often neglected. We provide post-launch support to ensure that you are getting the right ROI, even after a product has come to market.

 

Creative Thinkers and Digital Makers

We are a production studio that is passionate about moving the needle. As brand evangelists, we will spread your personality, voice and message to prospect-rich digital environments. We achieve this by creating a common-sense, values-based narrative that makes sense and connects with your audience. The starting point is to research, strategize and create interactive experiences that are immersive and captivate your audience. Our creative energies are geared to building beautiful digital experiences by utilizing cutting-edge technology that tries to solve problems. We are on the front-lines of your digital presentation.

We are not trying to change the world – we are just trying to change, revitalize and renew perceptions about your brand. The Rank Squad is a team of creative thinkers and digital makers. We design with today’s audience in mind and always stay fresh, so that the fast-changing world does not outpace you. We are digital enthusiasts who empower forward-thinking brands with powerful creative minds and data-driven technologies. We help launch and define new eras for brands who need to break out of their traditional modes by infusing a new vision. We bring breakthroughs. Whether you want to expand to gain new market shares, increase traffic or improve design, we have unique solutions that are tailor-made to your needs.

Branding is about building user experiences that are authentic and make an impact. We help deliver interactive solutions so that you can actively keep your audience engaged. We help shape an easy-to-understand narrative that can draw in the right in-market prospects and delight your customers. At every point and turn, we will help you create value so that your customers are engaged. We connect with users and put forward an understandable narrative that aligns with the mindset of customers and gives them the information that they need. The Rank Squad is a team of social listeners who always keep our ears open and listen to the grapevine. We want to enrich your communication lines by providing the right resources to an information-hungry audience. Our creative agency is able to share your perspectives and listen to the views of others. We solve communication problems in an articulate and intelligent manner, across all media platforms.

Plan
We supercharge your campaign by uniting your vision and our insights. We brainstorm and weigh different strategies by explore multichannel campaigns that will help increase conversions and qualified traffic through brand development.

Deliver
With the goal of converting in-market prospects, we deliver stylistic masterpieces that improve user experience while delivering your branding message to your target audience. We aim to delight prospects and consumers at every turn.

Optimize
After delivering your product, we are proactively engaged with your creative pipelines to ensure it’s at peak capacity. Beyond maintenance and management, we are funneling resources in R&D and ensuring KPIs are being met. We keep you ahead of the curve, even when you’re not looking.

The Buyer’s Journey

◆ Awareness Stage

The prospect familiarizes themselves with your brand. There is a seed being planted in the mind of the prospect of your ability to solve a potential problem.

◆ Learning Stage

The prospect detects the problem. They are looking for potential solutions and they have found your product/services.

◆ Comparing Stage

The prospect becomes more confident in their research. They look to compare the solutions that are out there.

◆ Buying Stage

The prospect converts into a customer when they decide to make a purchase

Buyer's Journey