We grow, manage and protect the online reputations of brands.

February 2, 2016 Posted by fidelityit In Online Reputation Management

While information travels fast on the Internet, bad news always seems to travel faster. When companies receive a bad review or comment, they are often puzzled on how to respond. A negative comment that is highly visible on search engines can negatively impact a company’s revenue. Online reputation management can help protect the integrity and bottom line of your brand.

A negative reviews stands out – a visible, negative and persuasive comment can cause serious setbacks. When a negative comment is posted, businesses start questioning the reasons behind such posts. They often attribute the negative comments to an emotional or misunderstood customer, a disgruntled employee or rogue competitor. Regardless of the source, the impact of bad news cannot be ignored on open and accessible social networks. The reasons why people turn to online platforms is to air out their grievances, want their problems remedied and to warn others of the drawbacks of doing business with your company. Social networks have empowered the customer and resulted in a power shift from brands to customers. For this reason, social networks remain the strongest way to express discontent – customers can use them to bring bad news about your company.

On the other hand, there are customers who also advocate on behalf of your company. Brand evangelist share their great experiences about your products and services in online communities and actively promote your brand. They detail their experiences through numerous online posts and try to bring together like-minded customers to share their findings. We find brand-based all over the internet. For example, there are numerous communities based around Apple products such as the iPhone. These communities are used to exchange information by providing feedback between members. Brand evangelists are characterized by their loyalty and enthusiasm and add great value to marketing and branding efforts. They are there to spread the good news about your company.

As online reputation managers, The Rank Squad will increase the visibility by pushing-up the “good news” and pushing-down the “bad news” on search engines. Our online reputation managers, in essence, become evangelists for your brand by highlighting the good and devaluing the bad.

  • We leverage various tactical strategies that will help influence the narrative about your brand.
    ● We will submit legal take downs if you or your company have been libeled.
    ● We will gain the upper-hand in search engine rankings through smart and efficient SEO strategies.

Reputation Building
If there is a false narrative that is emerging about your brand online, it can result in missed opportunities. We proactively counter the damaging information that has tarnished your brand name by neutralizing and remedying it. We go the extra mile by highlighting and promoting the positive information.

  • We will help resolve outstanding negative comments by reaching out and learning.
    ● We will reverse and improve bad ratings and reviews.
    ● We will demand that slanderous comments are removed.

Repair
Online reputation management is ineffective without search engine optimization (SEO) – SEO is crucial tool for repairing reputation. The Rank Squad’s search engine marketers will supercharge the positive content about your brand in search engines in an attempt to bury the negative content. When users are searching keywords related to your brand they will be exposed to positive information about your business.

  • We will replace the negative content with positive stories on the first pages of Google, Bing and Yahoo.
    ● We will boost featured content items, such as press releases, and ensure they are strongly associated with your brand on search engines.
    ● We will build a strong link network within your niche to help solidify your status in the marketplace.

Monitor
As a stakeholder, you must proactively be engaged on social networks to see what others are saying about your business. People can easily share information on various platforms, such as blogs, forums and podcasts. Whether you are aware of it or not, conversations are constantly taking place and it is important to be cognizant of these dialogues. The endless nature of the Internet combined with how fast information travels in a virtual world presents great difficulties in monitoring all the conversations. To really gain an understanding of everything that is being said, you need an online reputation management firm that will put the right people and systems in place to ensure that every time your brand is mentioned, you will know about it. We are immediately alerted every time your brand is mentioned and have the capabilities to scrape and gather this information across multiple platforms. We analyze the incoming data and craft strategies on the fly that will ensure that your vested interests are represented in these conversations. We go beyond just tracking what is being said about your brand, we also keep track of what is being said your competitors and industry as a whole – we see what is trending.

Companies are so busy performing their day-to-day operations that they often don’t have time to keep track of what is being said about them. This is why most companies outsource their online reputation management needs to a reputable firm like The Rank Squad. Our online reputation specialists will advocate on your behalf and manage your digital profile. Our online reputation specialists are always one step ahead of the game – we intelligently and aggressively advocate before things escalate and spiral out of control.

Analyze
The algorithms of search engines are constantly being updated by Google, Bing and Yahoo – they are dynamic and always changing. The Rank Squad understands these changes and the factors that go into search engine rankings process. We leverage search engine optimization to ensure that positive content ends up on the first pages of Google, Bing and Yahoo. We protect the integrity of your digital image by using a variety of tools and resources to effectively counteract any negative future content.

People rely on search engines to provide the right information – it is often the first place people go to find what they are looking for. When people type in your brand or personal name, what search engine results will show up? The results that show up on the first page are crucial to your brand’s online image. This is because people have great confidence in search engines ability to give them the right information and they believe that if negative content is displayed on the first page that you are not trustworthy.

The Rank Squad believes that the best face of your company should be visible on the first pages of search engines and negative information should never supersede the positive. For this reason, we will bury negative content and ensure that it does not define who you are as a company.